An ad that seems to work across the generations
by: Dick StroudSee what you think. This was one of the most popular ads in the UK during 2007. From anecdotal evidence it seemed to be particulary high on its age-neutrality rating. The viral effect of...
View ArticleThe Penny Drops. Well Is Dropping
by: Dick StroudTwo very different subjects, one thing in common.Firstly this article from Motley Fool: "60 is the new 40".It looks like "boomer-focused" retail companies like Chico's CHS , Coldwater...
View ArticleYahoo Launching Site for Women - Well Some Women
by: Dick StroudThis is the announcement from the press release.Yahoo has launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. The site...
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Technology Use Is Becoming Age-neutral
Motorola has just discovered the concept of age neutral behaviour. Better late than never.The research study (Media Engagement Barometer) found that high percentages of Americans - across multiple...
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Time to Read the Tea Leaves
It’s that time of year where you cannot open a newspaper without reading predictions for 2010 and rationalisations of 2009. I thought that enough had been written about 2009 but it might be interesting...
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Who Won the Best Ad of Super Bowl?
This links tells you what the Twitter reaction was to the ads. This link lets you watch them all. This is what Hulu thought were the winners and losers. Overall Most Liked Ads 1. Volkswagen: The Force...
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Interesting views from JWT - but not relevant to the largest group of CPG...
I always like looking at what others are saying is going to happen in the coming 12 months. I know how it works. You have to produce a slides and you sit around thinking of all of the odds and sods of...
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Who Do You Think Is a Good Age Neutral Company - John Lewis
If I had a dollar for every time I have been asked: "so what company gets this ageing thing and is succeeding" I would be a wealthy guy.Most often I explain that we have evaluated the age-friendliness...
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Post Demographic Consumerism = Age Neutral Marketing
I always like reading Trendwatching promotional material. Recently they produced some content about post demographic consumerism that they define as: People – of all ages and in all markets – are...
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OXO - So Glad You Are Still Around but Wish You Had More Competition
Way back in 2003 I wrote my first blog post about OXO - a company that was all about universal design and that built products that could be used by as many people as possible. In the company's own...
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Let's Hope AARP's Influent50 Has More Success than Focalyst
One of the advantages of being in the age business for so long is that you have seen most business models and joint-ventures come and go.So it is with AARP's new venture in advertising. This is what it...
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Time To Scrap the Idea of a Category Called Technology for Seniors
Technology for seniors – why have a separate category? Laurie Orlov asks this question and comes up with a few answers.The answer I like the most (because it is the correct one) is that you abandon the...
View ArticleYahoo Launching Site for Women - Well Some Women
by: Dick StroudThis is the announcement from the press release.Yahoo has launched a site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties. The site...
View ArticleClik here to view.
Technology Use Is Becoming Age-neutral
Motorola has just discovered the concept of age neutral behaviour. Better late than never.The research study (Media Engagement Barometer) found that high percentages of Americans - across multiple...
View ArticleClik here to view.
Time to Read the Tea Leaves
It’s that time of year where you cannot open a newspaper without reading predictions for 2010 and rationalisations of 2009. I thought that enough had been written about 2009 but it might be interesting...
View ArticleClik here to view.
Who Won the Best Ad of Super Bowl?
This links tells you what the Twitter reaction was to the ads. This link lets you watch them all. This is what Hulu thought were the winners and losers. Overall Most Liked Ads 1. Volkswagen: The Force...
View ArticleClik here to view.
Interesting views from JWT - but not relevant to the largest group of CPG...
I always like looking at what others are saying is going to happen in the coming 12 months. I know how it works. You have to produce a slides and you sit around thinking of all of the odds and sods of...
View ArticleClik here to view.
Who Do You Think Is a Good Age Neutral Company - John Lewis
If I had a dollar for every time I have been asked: "so what company gets this ageing thing and is succeeding" I would be a wealthy guy.Most often I explain that we have evaluated the age-friendliness...
View ArticleClik here to view.
Post Demographic Consumerism = Age Neutral Marketing
I always like reading Trendwatching promotional material. Recently they produced some content about post demographic consumerism that they define as: People – of all ages and in all markets – are...
View ArticleClik here to view.
OXO - So Glad You Are Still Around but Wish You Had More Competition
Way back in 2003 I wrote my first blog post about OXO - a company that was all about universal design and that built products that could be used by as many people as possible. In the company's own...
View Article